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Tag : social media

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5 Social Media Strategies for Successful Hotel Marketing

April 2, 2018

By Leslie Wilkins, Pipeline Social Media A social media presence is essential in the field of hospitality, as we now face a world run largely by digital...

Protecting the Hotel Brand by Providing ‘Reliable’ Information

March 22, 2018

By Dr. Isabella Blengini and Dr. Giuliano Bianchi Elle Darby may not be a household name but this video blogger does have influence in social media circles...

Social Media Reviews Can Help Crack New Hospitality Markets in China and Beyond

March 19, 2018

By Geoffrey Ryskamp Over the last decade, social media reviews have transformed from a minor element of brand monitoring to a significant indicator of...

Social Media Hospitality Best Practices

March 19, 2018

By Scott Cohen Introduction The hospitality sector continues to be one of the world’s fastest expanding industries – with global estimates...

Social Media Madness Part Two: How Learning Specifics About Social Media Influencers Will Impact Your Bottom Line

March 6, 2018

By Dean Minett Last week, I wrote about the promotional opportunities available to hotels through Instagram influencers. Since travelers love posting...

Social Media Madness Part One: How Actively Using Influencers Can Help Your Bottom Line

February 27, 2018

By Dean Minett Have you ever had the experience of complimenting yourself in front of others? How about the experience of being complimented by someone...

The Value of Social Media in the Hospitality Industry

February 19, 2018

By Jordan Jones In 1991 there was no way of foreseeing the impact that social media would have on the industry. Presently, 2.3 billion people are active on...

What Is Social Proof, and How Can You Use It on Your Hotel Website?

February 16, 2018

By Ben Hanley Shop on the web for a short time and you’ll quickly realize how integral social proof is to the online shopping experience. This...

A Hotelier’s Guide to the Top Social Platforms in Asia-Pacific

February 16, 2018

The Asia-Pacific region, not including South Asia, already boasts over two billion mobile users, with China accounting for just under half of that. These...

Local Measure Partners with Forbes Travel Guide as the Official Social Intelligence Provider for Luxury Hotels in 2018

January 10, 2018

Sydney and New York – January 10, 2018 - Local Measure, the leading location-based social intelligence platform for hospitality and tourism, has joined...

Reinvigorate Your Guest Satisfaction Surveys

October 11, 2017

By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com) Does any hotel still offer customer satisfaction surveys? Do you, as a hotelier, rely upon comment...

Facebook & Instagram Help Put African Tourism on the Social Media Map

September 1, 2017

Attending the Annual World Tourism Conference in Rwanda, Facebook (www.Facebook.com) and Instagram representatives were in Kigali this week (28-31 August) to...

How to Use Social Influencers Successfully to Market Your Hotel

May 18, 2017

by Nancy Huang Influencer marketing has received quite a lot of buzz in recent years and was even rated the fastest-growing online customer acquisition...

The 5 Hotel Experiences Guests are Talking About Most on Social Media

March 29, 2017

Food & Restaurants Create the Most Social Media Buzz, According to Local Measure, Drawing on Guest Posts from Close to 300 Luxury Hotels Sydney and New...

Hotel Guests Engaged During Stay 40% More Likely to Come Back

August 24, 2016

Local Measure, the leading location-based social media platform for hotels, today released the results of a 16 month study across 75 hotels and...

“Oh Snap” – Why the Hospitality Industry Need to be on Snapchat

July 13, 2016

by Cory Falter In the ever-changing world of social media there is a driving new force on the street that hoteliers shouldn’t ignore, and that...

Resort and Hotel Social Media Posting Drops 12-20% in 2015 Across All Major Sites

January 12, 2016

One of the metrics we’ve researched semi-regularly over the years is YOY social posting frequency. At the intersection of adoption, content quality, and...

More than 1/2 of all Hotel Twitter Followers Haven’t Tweeted in the Last 60 Days

December 8, 2015

If you’ve ever heard a social networking site brag about their “monthly active” metric, you may have wondered about the rest of their users....

2016 Checklist to Maximize Engagement and Revenues from Social Media

November 24, 2015

By Victoria Hsia Social media and travel go hand-in-hand. Sixty-five percent of adults now use social networking sites (Pew Research Center) and a growing...

Do 5-star Hotels get More Facebook Engagement than 3-star?

October 27, 2015

The correlation between hotel star ratings and Facebook page dynamics is something that's been analyzed before, but this time we’re looking at a...

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